For twenty years we have partnered with founders and management teams across fitness, food and beverage, supplements, and consumer health. We look for businesses with proven momentum, loyal customers, and the ambition to lead their category, then bring the capital and the experience to help them get there.
GYMVMT
“PCG was responsible for acquisitions and organic growth that developed GYMVMT from a small Calgary based fitness club to a leader in Western Canada with multiple formats.” — Rob Leach, Founder & CEO, World Health
Ragnar
“PCG delivers on what they promise and are true partner in the business. They provide much more than just capital.” — Tanner Bell, Founder & CEO, Ragnar
Mrs. Green’s Natural Market
“The PCG team provided us the opportunity to expand throughout the Northeastern corridor and eventually sell to Planet Organic creating a strong US / CN natural grocer.” — Harold Hochberger, Founder, Mrs. Green's Natural Market
Planet Organic
“PCG took the reins in combining our business into a US – CN stronghold in natural and organic grocery, with a strong partnership focus and high values.”
Rudy’s Barbershop
“We appreciate PCG's partnership in supporting Rudy's growth in retail and products throughout the Northwestern US. They are great partners.” — Katie Trent, CEO, Rudy's Barbershop
Drybar
“The process prior to bringing PCG on board was daunting and intimidating which changed 180 degrees after they took the helm, managed the process and secured multiple excellent partners to choose from.” — Michael Landau, CEO, Drybar
Surftech
“PCG has been a tremendous partner over the years; their insight and leadership has been very valuable.” — Chris Dunn, CEO, Surftech
GiftWorks
“TBL/PCG understood our values based vision and provided a means for us to grow and eventually find the right acquisition partner.” — Steve Fafel, CEO, GiftWorks
The Alaska Club
“PCG has allowed The Alaska Club to expand our services and add new formats in our trampoline park and yoga studio formats.” — Robert Brewster, CEO, The Alaska Club
Purpose Brands
“PCG's early investment has helped SEB accelerate our U.S. and global expansion, capitalizing on the company's robust growth rate and global consumer interest in fitness / health clubs.” — Chuck Runyon, CEO & Co-Founder, Self Esteem Brands
Basecamp Fitness
“PCG's early investment has helped SEB accelerate our U.S. and global expansion, capitalizing on the company's robust growth rate and global consumer interest in fitness / health clubs.” — Chuck Runyon, CEO & Co-Founder, Self Esteem Brands
The Bar Method
“PCG's early investment has helped SEB accelerate our U.S. and global expansion, capitalizing on the company's robust growth rate and global consumer interest in fitness / health clubs.” — Chuck Runyon, CEO & Co-Founder, Self Esteem Brands
Waxing the City
“PCG's early investment has helped SEB accelerate our U.S. and global expansion, capitalizing on the company's robust growth rate and global consumer interest in fitness / health clubs.” — Chuck Runyon, CEO & Co-Founder, Self Esteem Brands
Healthy Contributions
“PCG's early investment has helped SEB accelerate our U.S. and global expansion, capitalizing on the company's robust growth rate and global consumer interest in fitness / health clubs.” — Chuck Runyon, CEO & Co-Founder, Self Esteem Brands
Stronger U Nutrition
“PCG's early investment has helped SEB accelerate our U.S. and global expansion, capitalizing on the company's robust growth rate and global consumer interest in fitness / health clubs.” — Chuck Runyon, CEO & Co-Founder, Self Esteem Brands
FitLab
“We recognized a crucial gap in the industry that needed a new, integrated approach to how people pursue fitness and wellness.” — Brian Kirkbride, Co-Founder & Co-CEO, FitLab
RPM
“We believe legit, purposeful functional training is the best foundation for a truly full and adventurous life.” — Shane and Josh Rogers, Co-Founders, RPM
Califia Farms
“PCG has been a great partner to Califia Farms and our predecessor companies for many years. Most importantly PCG shares Califia Farms values.” — Greg Steltenpohl, Founder, Califia Farms
Cerebelly
“Our mission as a company is to make transformative changes to the way we nourish our kids… our commitment to providing children with the optimal nutrition for cognitive development is rooted in science.” — Dr. Teresa Purzner, Co-Founder, Cerebelly
Designer Wellness
“In the consumer health / wellness space there is no firm with better historic perspective, strategic insights and personal relationships than PCG.” — Paul Pruett, CEO, Designer Wellness
Mission Healthcare
A network of independently owned home health agencies delivering in-home medical, rehabilitative and support care on the West Coast. Clinicians pair healthcare training with a hospitality-led service model.
Axcend
Compact high-performance liquid chromatography systems that move lab-grade chemical analysis onto a benchtop or into the field. The Axcend Focus LC platform delivers lab-quality separation on a fraction of the solvent, power and space of legacy instruments.
Building a healthy living brand with momentum
Whether you're a founder exploring a partnership or a Limited Partner interested in learning more, we'd welcome the conversation.

