We partner with established brands that have already built real momentum, with loyal customers, proven demand, and a team that knows where the business can go. Our role is not to rewrite what made you successful.
We’re picky. On purpose
We invest where our experience and network create a clear advantage. We look for established businesses that meet four core criteria:
01
Core
Categories
– Health & wellness
– Food & beverage
– Supplements & fitness
02
Established Brands
– Proven product-market fit
– Sustainable unit economics
– $5M+ in revenue
03
Clear Opportunities
– Scale driven
– Margin improvement
– Multi-channel expansion
04
Engaged Leadership
– Ambitious drive
– Coachable teams
– Active partnership
A focused plan. Clear owners. Measurable progress.
Every partnership begins with a collaborative 100-Day Plan. Together, we identify the highest-value opportunities, assign clear ownership, and establish an operating cadence that turns priorities into measurable action.
01
Days 1-30:
Align and prioritize
Build a shared fact base, identify the most important opportunities and constraints, and agree on the initiatives that can create the greatest near-term value.
02
Days 31-60:
Activate the plan
Put PCG’s capital, relationships, and operating resources to work on priorities across retail, marketplaces, margins, marketing, and leadership.
03
Days 61-100:
Measure and build momentum
Track results, refine the plan, and establish the owners, scorecards, and working rhythms that will carry the partnership forward.
Specialization that compounds
Generalist funds evaluate consumer businesses from the outside. Two decades of hyper-focus gives PCG the pattern recognition, industry relationships, and operational judgment needed to de-risk growth and drive consistent outcomes.
01
Specialization
Deep category immersion allows us to know which consumer trends are durable, which margins are sustainable, and which growth levers truly move the needle.
02
Access
Long-standing relationships across the retail, founder, and operator ecosystems give us proprietary visibility into high-potential brands.
03
Judgment
Disciplined underwriting paired with active post-close execution, targeting 3–5x value creation over a 3–5 year horizon.
”PCG has been a great partner to Califia Farms and our predecessor companies for many years... Most importantly, PCG shares Califia Farms' values.
Greg SteltenpohlFounder, Califia Farms
Ready to discuss your next stage of growth?
Whether you're a founder exploring a partnership or a Limited Partner interested in learning more, we'd welcome the conversation.
