Backing the brands that define healthy living.

For twenty years we have partnered with founders and management teams across fitness, food and beverage, supplements, and consumer health. We look for businesses with proven momentum, loyal customers, and the ambition to lead their category, then bring the capital and the experience to help them get there.

GYMVMT
GYMVMT

GYMVMT

“PCG was responsible for acquisitions and organic growth that developed GYMVMT from a small Calgary based fitness club to a leader in Western Canada with multiple formats.” — Rob Leach, Founder & CEO, World Health

Ragnar
Ragnar

Ragnar

“PCG delivers on what they promise and are true partner in the business. They provide much more than just capital.” — Tanner Bell, Founder & CEO, Ragnar

Mrs. Green’s Natural Market
Mrs. Green’s Natural Market

Mrs. Green’s Natural Market

“The PCG team provided us the opportunity to expand throughout the Northeastern corridor and eventually sell to Planet Organic creating a strong US / CN natural grocer.” — Harold Hochberger, Founder, Mrs. Green's Natural Market

Planet Organic
Planet Organic

Planet Organic

“PCG took the reins in combining our business into a US – CN stronghold in natural and organic grocery, with a strong partnership focus and high values.”

Rudy’s Barbershop
Rudy’s Barbershop

Rudy’s Barbershop

“We appreciate PCG's partnership in supporting Rudy's growth in retail and products throughout the Northwestern US. They are great partners.” — Katie Trent, CEO, Rudy's Barbershop

Drybar
Drybar

Drybar

“The process prior to bringing PCG on board was daunting and intimidating which changed 180 degrees after they took the helm, managed the process and secured multiple excellent partners to choose from.” — Michael Landau, CEO, Drybar

Surftech
Surftech

Surftech

“PCG has been a tremendous partner over the years; their insight and leadership has been very valuable.” — Chris Dunn, CEO, Surftech

GiftWorks
GiftWorks

GiftWorks

“TBL/PCG understood our values based vision and provided a means for us to grow and eventually find the right acquisition partner.” — Steve Fafel, CEO, GiftWorks

The Alaska Club
The Alaska Club

The Alaska Club

“PCG has allowed The Alaska Club to expand our services and add new formats in our trampoline park and yoga studio formats.” — Robert Brewster, CEO, The Alaska Club

Purpose Brands
Purpose Brands

Purpose Brands

“PCG's early investment has helped SEB accelerate our U.S. and global expansion, capitalizing on the company's robust growth rate and global consumer interest in fitness / health clubs.” — Chuck Runyon, CEO & Co-Founder, Self Esteem Brands

Basecamp Fitness
Basecamp Fitness

Basecamp Fitness

“PCG's early investment has helped SEB accelerate our U.S. and global expansion, capitalizing on the company's robust growth rate and global consumer interest in fitness / health clubs.” — Chuck Runyon, CEO & Co-Founder, Self Esteem Brands

The Bar Method
The Bar Method

The Bar Method

“PCG's early investment has helped SEB accelerate our U.S. and global expansion, capitalizing on the company's robust growth rate and global consumer interest in fitness / health clubs.” — Chuck Runyon, CEO & Co-Founder, Self Esteem Brands

Waxing the City
Waxing the City

Waxing the City

“PCG's early investment has helped SEB accelerate our U.S. and global expansion, capitalizing on the company's robust growth rate and global consumer interest in fitness / health clubs.” — Chuck Runyon, CEO & Co-Founder, Self Esteem Brands

Healthy Contributions
Healthy Contributions

Healthy Contributions

“PCG's early investment has helped SEB accelerate our U.S. and global expansion, capitalizing on the company's robust growth rate and global consumer interest in fitness / health clubs.” — Chuck Runyon, CEO & Co-Founder, Self Esteem Brands

Stronger U Nutrition
Stronger U Nutrition

Stronger U Nutrition

“PCG's early investment has helped SEB accelerate our U.S. and global expansion, capitalizing on the company's robust growth rate and global consumer interest in fitness / health clubs.” — Chuck Runyon, CEO & Co-Founder, Self Esteem Brands

FitLab
FitLab

FitLab

“We recognized a crucial gap in the industry that needed a new, integrated approach to how people pursue fitness and wellness.” — Brian Kirkbride, Co-Founder & Co-CEO, FitLab

RPM
RPM

RPM

“We believe legit, purposeful functional training is the best foundation for a truly full and adventurous life.” — Shane and Josh Rogers, Co-Founders, RPM

Califia Farms
Califia Farms

Califia Farms

“PCG has been a great partner to Califia Farms and our predecessor companies for many years. Most importantly PCG shares Califia Farms values.” — Greg Steltenpohl, Founder, Califia Farms

Cerebelly
Cerebelly

Cerebelly

“Our mission as a company is to make transformative changes to the way we nourish our kids… our commitment to providing children with the optimal nutrition for cognitive development is rooted in science.” — Dr. Teresa Purzner, Co-Founder, Cerebelly

Designer Wellness
Designer Wellness

Designer Wellness

“In the consumer health / wellness space there is no firm with better historic perspective, strategic insights and personal relationships than PCG.” — Paul Pruett, CEO, Designer Wellness

Mission Healthcare
Mission Healthcare

Mission Healthcare

A network of independently owned home health agencies delivering in-home medical, rehabilitative and support care on the West Coast. Clinicians pair healthcare training with a hospitality-led service model.

Axcend
Axcend

Axcend

Compact high-performance liquid chromatography systems that move lab-grade chemical analysis onto a benchtop or into the field. The Axcend Focus LC platform delivers lab-quality separation on a fraction of the solvent, power and space of legacy instruments.

Building a healthy living brand with momentum

Whether you're a founder exploring a partnership or a Limited Partner interested in learning more, we'd welcome the conversation.